Oklahoma Agritourism · Website proposal

Wireframes & diagrams

Clean replicas of the sketches in the handwritten notes. Grey boxes with an X are image placeholders; bars are body copy. Handwritten-style text in the brown margin is the original annotation, transcribed as written.

image copy annotation [?] = uncertain reading
Wireframe · Consumer

Home page wireframe idea

Notes page 3, left
What's in season Pumpkin Patches Everywhere
Explore
‹ ● ○ ○ ›
Seasonal / timely features
  • Slides with big sexy images
  • Updated throughout the seasons to promote different categories or things
Find your Oklahoma Agritourism Adventure
Introductory copy for SEO + bots.
✱ Would appear first in the DOM, but be visually positioned w/ CSS.
Bison
Breweries
Christmas Trees
Country Stay [?]
Farm + Ranch [?]
Farm to Table
Shortened list of producer categories
✱ Taxonomy listings
  • Category image
  • Category title
  • Category description
Trails
Craft Beer Trails
60 stops
Jelly Making Trails
31 stops
Wine Trails
37 stops
Trails section
Links to a collection of individual trails of a type.
✱ Taxonomy listings
  • Category image
  • Category title
  • Category description
  • Category count
About Oklahoma Agritourism
Learn more
About section
✱ Links to an About section
Wireframe · Producer

Producers section wireframe idea

Notes page 3, right
Boosting Oklahoma's Agritourism Industry
Become a Producer
producer photo / illustration
Hero
Establishes what it does and offers immediate CTA.
Oklahoma Agritourism
5%
#1
$1.5M
Intro + topline stats
Getting Started
What is Agritourism?
Creating your Activity [?]
Is Agritourism for you?
How to Join
Resources / Blog
✱ Expanded, more in-depth posts. More VALUABLE CONTENT.
  • Possible "Resources" custom post type
  • Categories: Getting Started · Business Development · Marketing · Legal
  • Tags: can be much more ad-hoc
Programs + Resources
MiO
Made in Oklahoma
OAA
Okla. Agritourism Assoc.
Programs + Partners
  • MIO
  • Oklahoma Agritourism Association
  • TravelOK
  • Dept. of Agriculture
Fields: logo · title · description · CTA
News + Updates
News + Updates
Industry-specific news, press releases, etc.
Template · Producer single

Producer listing redesign

Notes page 1, right. "Think of it like a cabin listing."
Fanny's Berry Farm [?]♡
Trail · Sweets + Sticky (11) [?]
Get Directions

Desktop view

Fanny's Berry Farm [?]♡
Trail · Sweets + Sticky (11) [?]
Get DirectionsCall

Mobile view

Redesign the producer single template to:
  • Lead with photo/gallery. Visuals are super important.
  • Reorganize the page into mobile-friendly visual chunks + cards.
  • Visual callout for any trails the listing is associated with.
  • CTAs / events to track: ① Add to Favorites ② Get Directions ③ Call (phone #)
Diagram · Content strategy

Content hubs

Notes page 1, center. One topic hub, many question-shaped articles, each linking to producer listings.
CONTENT HUB PUMPKIN PATCHES… "When should I getmy pumpkin?" "What's the best time tovisit a pumpkin patch?" "Best pumpkin patchesin Oklahoma" "What to bring to apumpkin patch" "Pumpkin patches inNortheast Oklahoma" …more questions …more questions
Question–answer structure

Question–answer structure for lots of content. Directly answer anticipated questions or prompts. Format content for easy digestion by LLMs.

Example promptsWhere can I find X?Looking for a pumpkin patch.Where can I pick berries in Oklahoma?
Two audiences
Consumers
Producers

Content is written for both: consumer blog posts and region pages, producer guides and resources.

Sketch · Home page

Seasonality

Notes page 2, center
Berry
Pumpkin
Bison [?]
Farm
Barn [?]
Stores [?]
Find your Oklahoma Agritourism Adventure.
This season
Berry
Pumpkins
Wine
Seasonality
Easily changeable featured activities depending on time of year (i.e. pumpkin patches, Christmas tree farms, berry picking, etc.)

This site is basically exactly like Beavers Bend.
  • Listings
  • Blogs driving to listings
  • An internal component: resources for the businesses
Sketch · Category listing

Proximity: category page with map

Notes page 2, left
Breweries
Proximity
STUFF NEAR ME is a huge motivator for these sorts of things. Think families, children, etc. If it's close by, that makes it more of an option.
→ Maximize the map's importance.

✱ Blogs
Super important for capturing that "Alpaca farms near me" query. I foresee a need to punch this up, and direct to individual producers. Esp. considering a lot of search is moving toward AI-driven.
Template · Region archive

Region page (mobile)

Notes page 2, right
Northeast
Biome
Agricultural Products
Wheat
Barley
✱ Regions
There's an opportunity to boost the value of these pages, looking at Livin' Okla [?].

Build in some more region facts:
  • Biome features
  • Agricultural products produced
  • Regional landmarks

↳ Custom archive pages for each region
  • Northwest
  • Northeast
  • Central
  • South Central
  • Southeast
  • Southwest
Sketch · Producer path

Become a Producer

Notes page 2, bottom
Become a Producer
↓ This should be a form, not two phone numbers.
Name
Destination Name
Phone
Email
Message
Submit
Recommendation
Rethink the producers section so it has a clear user path.

✱ Resources for Producers → basically a blog that's tagged:
Getting StartedMarketingLegalRunning the Business
✱ Free Agritourism Marketing + Business Development
Marketing: when you join (or participate) you get:
✓ Listed on the website
✓ Listed in brochures from TravelOK