A brand anthem for Oklahoma’s healthcare leader.
For over 100 years, SSM Health St. Anthony has been a constant presence in Oklahoma. Their name is synonymous with exceptional health care — but they’re just as well known for the positive change they’ve brought to their communities. And with a growing footprint of providers and locations, that vision is here to stay.
SSM Health St. Anthony tapped ICG to create a series of spots showcasing that ripple effect. To make it fresh, we ditched the average healthcare advertising approach, instead going the route of rousing hype videos — megaphones to the mission, if you will. Below are the videos produced through our partnership.