Challenge:
Mental health isn't approachable.
We all have brains, but we’re not all chill on chatting about how they’re feeling. This is especially true in Oklahoma, where stigma, fear, and hypermasculinity double-time the taboo.
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Insight
Artificial perfection is everywhere.
From flawless influencers to aggressively happy potato chip commercials, people are seemingly living their best lives everywhere we look. But it’s all manufactured.
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Solution
Get real with humor.
With the help of comedian Paul Scheer, our team shattered the expected look, tone, and structure of common commercials with relatable realities that never make the script.
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